How to do SEO: The Ultimate Guide

    Published: August 08, 2018

    Everything You Need to Know For a Complete Search Engine Optimization Game Plan.


    How to do SEO: The Ultimate Guide

    • 1. How to do SEO: The Ultimate Guide How to do SEO: The Ultimate Guide Everything You Need to Know For a Complete Search Engine Optimization Game Plan.
    • 2. If you are wondering how SEO works and want to learn how todo SEO yourself, you’ve come to the right place. Investing in SEO is alluring because you know what you stand to win-free organic traficc. But there’s a real risk that your efforts won’t pay off-and you’ll lose precious time spent on a fruitless attempt. Knowing how to do SEO and finding where to start can feel overwhelming because of the many moving parts that are involved. So many times marketers set out to demystify SEO. They take a stab at it—optimizing for SEO and writing the so- called great content that “experts” tell them is the secret ingredient to success. But then…nothing happens. It’s such a downer. If you are wondering how SEO works and want to learn how todo SEO yourself, you’ve come to the right place.
    • 3. So where do you start with SEO? x ! ? So where do you start with SEO? With limited time and budget, you need to know where to focus your efforts to have confidence you’ll get SEO results with the most bang for your buck. It’s easy to get distracted by articles that underscore the importance of all 200 ranking factors. This guide will review SEO basics, and provide you with a structured game plan for how to start SEO. In This Guide We'll Take The Problem > Solution approach to making See Work For You
    • 4. How to make SEO work for your website 1 2 3 4 How to make SEO work for your website Do You Know the Biggest Problems That Keep You From Ranking Serps and Driving Organic Traffic? These are the four most common problems that get in the way of SEO results: •You don’t optimize your content for SEO •You have technical problems with the way your site is set up. •You are getting some results, but you aren’t measuring in a way that can tell you what’s really working, kind of work, or not working at all. •You don’t have a strong domain authority.
    • 5. How to make SEO work for your website However, keep in mind, you don't need to focus on all of them at once. Prioritizing is the key SEO success. Start with yourbiggest problem area first. How to make SEO work for your website It is okay if you are unsure of how to address these common problems. The solution to each problem is not as hard as you imagine. We'll walk through them next.
    • 6. Your content is not optimized for SEO Your content is not optimized for SEO PROBLEM Follow on page SEO best practices. Who does this affect? Marketers who haven't yet started SEO. This usually means they haven’t intentionally optimized each piece of content for an optimal keyword phrase. SOLUTION
    • 7. Why is search engine optimized content important? Why is search engine optimized content important? So many marketers set out on a race to crank out a bunch of content every day, week, month, etc. Focusing on quantity and frequency usually means that choosing keywords for SEO and following simple SEO best practices get left by the wayside. If you feel like you have been spinning your wheels and getting nowhere, with no organic traffic to be seen for miles, chances are that you have fallen victim to this strategy.
    • 8. How can you fix it? How can you fix it? 1 2 Find the Best Keyword Opportunities for Each Piece Of Content Include Those Keywords in Your Content in All The Appropriate Places
    • 9. Step 1 : KEYWORD RESEARCH Step 1 : KEYWORD RESEARCH Your existing content still has hope for ranking. with a little keyword research and some minor tweaks to the content, you can start pulling in a bit of organic traffic. This is a great low hanging fruit opportunity to start seeing results. The key to finding great keyword opportunities is understanding your site’s strength. Some sites can compete for more competitive keywords than others. Knowing the benchmark for how much competition you can take on and still get results is really important to SEO success. Aiming too highg will most likely get you nowhere. Plus, as you build your site's competitive power by attracting inbound links, you will be able to target higher competition keywords that are often higher in popularity too, opening you up to much more organic traffic.
    • 10. Step 2 : On Page Optimization Step 2 : On Page Optimization Now that you know what keyword phrase to target, it is to start the SEO content writing phase of the program. When doing content writing for SEO, make sure you include that keyword in all the prime places that help Google know what your content is about. URL TITLE TAG H1 TAGS BODDY COPY IMAGE ALT TAGS IMAGE URL Include your target phrase a couple of times in your body copy, but resist the urge to repeat it to many times. Include a handful of those related phrases throughout your content to reinforce the topic. Last but not least, link to your content from other pages on your site using the target keyword in your anchor text.
    • 11. PROBLEM/SOLUTION PROBLEM/SOLUTION You have technical problems with your site. Run a site audit to discover problem areas. Who does this affect? Unsuspecting marketers. It can happen to anyone. And it's hard to know without doing a thorough SEO site audit to ensure that your site is set up in a way that complies with search engine crawling requirements. PROBLEM SOLUTION
    • 12. Why do you have technical problems with your site? Why do you have technical problems with your site? With so many moving parts to SEO, it is possible for some things to fall through the cracks. And if you are not a developer, you can't easily look under the hood to troubleshoot what's going on.
    • 13. How can you fix it? How can you fix it? Fixing technical problems on your site is also a fairly simple 2- step fix. Run a site audit. Ask your developer to address any red flags it unveils. 1 2
    • 14. PROBLEM/ SOLUTION PROBLEM/ SOLUTION You have low domain authority. Create SEO content build links to it. But what if more problems arise in the future ? Who does this affect? PROBLEM SOLUTION In simplest terms, this affects sites that don’t have many inbound links.
    • 15. Why is low domain authority a problem? Why is low domain authority a problem? Google wants to deliver high-quality results for their users search queries. That’s what keeps their users coming back the next time they have a search to perfom. Inbound links to your page ara like a vote of confidence by another site owner or content creator that your content is a quality resource that relates to and adds value in some way to their content. Think of it as Google's way of including an element of human quality control. Few inbound links translate to a lack of confidence in your site.
    • 16. How can you fix it? How can you fix it? To get inbound links, you will need content that other content creators (such as bloggers and journalist) find useful enough to like to. Let's be clear. It's not as simple as emailing an influencer and asking for a link. That won't get you far. If anything it will burn bridges before they are built. But if your content truly aligns with their audience's interests, they will have good reason to link to it.
    • 17. popular keyword popular keyword Once you’ve created and optimized content for the popular keyword, look at the sites that are driving traffic for that keyword. These are prime targets for outreach, assuming they aren’t competitors. Their sites are clearly relevant to the topic that you wrote about if they are showing up for that term, so they might have an interest in your content. Other sites that link to those mentioned above that are driving traffic for that SEO keyword are also prime targets for outreach. They’ve proven to have an interest in linking to content on that topic. Perhaps your content will be compelling to them too. Bloggers and journalists have a constant finger on the pulse of their audience. Don't assume that you have that same intuitive sense. Validate content demand before you create it by doing a little bit of research. This will help you ensure your content will appeal to the influencers. Keyword research can quickly tell you what topics are the most in- demand. And popular demand is what you want to aim for when coming up with link-worthy content ideas.
    • 18. PROBLEM/ SOLUTION PROBLEM/ SOLUTION You aren't measuring your results the right way. Create a dashboard of key KPIs for organic search. Who does this affect? Anyone who simply looks in google analytics at total organic traffic doesn't see a big bump in traffic and then calls it a day. PROBLEM SOLUTION
    • 19. Why aren’t you measuring the right way? Why aren’t you measuring the right way? Getting results from SEO is a matter of marking incremental additions in traffic from each piece of content. The search traffic that single piece of SEO content attracts is often fairly consistent and sustainable. that means it usually continues to drive traffic month after month, well beyond its initial publish date. As you more content, each piece will attract additional traffic, adding to an increase in your overall volume. So the impact is something that builds over time, as you create more content. It's highly unlikely that you will see a large spike in organic traffic from a couple pieces of content, especially is your site's competitive power limits the keywords you can rank for to ones that are low competition, which is typically also low popularity.
    • 20. How can you fix it? How can you fix it? What you rally need to know first when you look at results is: Did you piece of content I published successfully drive organic traffic from the keyword I choose to optimize it for?
    • 21. Track the effectiveness of each piece of content Track the effectiveness of each piece of content Below are the key KPIs to measure whether or not you are successfully driving traffic to your content from your target keyword: ØThe position of that page in SERPs For the target keyword ØOrganic traffic to that page For the target keyword ØTotal organic traffic to that page For any keyword ØTotal conversions By organic traffic to the page ØConversion rate By organic traffic to the page You set out to drive traffic to a piece of content for a specific keyword, so measure the results of just that.
    • 22. Track the effectiveness of each piece of content Track the effectiveness of each piece of content üMake sure the page is fully optimized for the target keyword by following SEO best practices. üIf it is fully optimized, consider optimizing the page for a different, lower competition keyword. ü Lower the competition benchmark for the keyword you target on future content for SEO.
    • 23. Track aggregate results of all SEO content Track aggregate results of all SEO content Here are some of your higher- level KPIS: •Total organic traffic to site •Total organic traffic By non-branded keywords •Total organic traffic By branded keywords •Total conversions from organic traffic •Total conversions from organic traffic By non-branded keywords •Total conversions from organic traffic By branded keywords Once you have gotten a clear signal that your pointed efforts are indeed coming to fruition-or not- you can start to take look at the cumulative effect of those efforts.
    • 24. Track aggregate results of all SEO content Track aggregate results of all SEO content To sum it up, if your site has a fairly low competitive power (as most just starting out with SEO do), the keywords that you can successfully target will be lower on the popularity scale. That means that each piece of content will add a bit of traffic to the whole. You won’t see a large spike in overall organic traffic. But if you keep the flywheel turning by creating content on a regular basis, those results will add up and multiply over time as your site’s competitive strength increases. So watching the page level and keyword level results you are generating is an important way to know if you are on the right track.
    • 25. Summary Summary Understanding SEO can be overwhelming. But it doesn’t have to be. Knowing that you don’t have to do everything all at once should ease the Feeling that you’ll never catch up. Prioritize your efforts based on your biggest obstacles. Measure the results of those efforts. Make an adjustment and tweak your SEO strategy according to what is working and what's not. Rinse and repeat.
    • 26. Get Started Get Started ØDiscover easy-to-rank keywords using our Keyword Difficulty Tool. ØFind and fix technical problems using our Site Audit ØIdentify link building opportunities using our Site Screener ØMeasure results of your SEO efforts. using our Certified Metrics.
    • 27. Thank You Thank You Source: https://www.searchenginejournal.com/how-important-is-seo/234415/https://www.highervisibility.com/blog/why-is-seo- important/, try.alexa.com/marketing-stack/seo-tools/