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    Using Interactive Content in Digital Marketing

    Published: February 15, 2019

    How to use interactive content? What is interactive content? Why you should budget to interactive content?

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    Using Interactive Content in Digital Marketing

    • 1. Using Interactive Content in Digital Marketing Using Interactive Content in Digital Marketing
    • 2. Interactive Content in Digital Marketing Interactive Content in Digital Marketing What is interactive content? How to use interactive content? Why you should budget to interactive content?
    • 3. Interactive Content in Digital Marketing Interactive Content in Digital Marketing What is interactive content? How to use interactive content? Why you should budget to interactive content?
    • 4. What is interactive content? What is interactive content? Essentially, interactive content is a type of content that enables the reader or viewer to participate beyond reading and monitoring. We can list some of the most widely used interactive content as evaluations, competitions, mini tests and infographics. We can also include e-books, configurators and games in this list. «
    • 5. How to use interactive content? How to use interactive content? « The use of interactive tools is not very new. The New York Times called 2014 the year of Interactive Storytelling, Graphics, and Multimedia. In recent years, however, web browsers have specialized in providing users with special experiences. New and creative ways are being sought and developed every day to create user-friendly experiences.
    • 6. Why you should budget to interactive content? Why you should budget to interactive content? Creating interactive content, producing articles and videos is more advantageous than traditional methods. First of all, it interacts with your brand. Because the normal contents cannot catch the user at first sight. In research, 66% of the participants stated that the interaction of the content increased participation. «
    • 7. Why you should budget to interactive content? Why you should budget to interactive content? « In interactive contents; Users are part of the content. Moreover, the experience of each one is very different. This feature also allows you to customize your experience by narrowing down your audience. The 8-second attention span of the human brain allows you to instantly capture your audience and increase user engagement and sharing.
    • 8. Why you should budget to interactive content? Why you should budget to interactive content? « The respondents stated that messages with interactive content were more memorable. The main purpose of content marketing is to strengthen your brand image. It is not easy to present it with traditional passive content types. If you're looking for a different application than your competitors, we suggest you develop a new vision with interactive content.
    • 9. Why you should budget to interactive content? Why you should budget to interactive content? « Another advantage is that they offer creative perspectives to reformat existing content. Data collection is one of the most vital steps, of the decision-making process and planning future. In the research results, 67% of the respondents also think this way.
    • 10. THANK YOU THANK YOU