Slide2◦The purpose of a logo is to give a visual representation of your company brand.
Why Is It ImportantWhy Is It Important ◦It’s; ØFirst Impressions ØReveals your identity ØFacilitates brand loyalty ØDistinguishes you from the competition ØInvites new customers to get to know you ?
How Should It Be?How Should It Be? #unique #comprehensible #should help convey some information about the company #Set Yourself Apart
Slide16◦A brand’s logo and visual identity will comprise a number of visual cues, such as shapes, symbols, number, and words. But the number one visual component that people remember most is color. In fact, color increases brand recognition by up to %80.