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    Grahic Designs

    Published: November 09, 2018

    Graphic Design? History Typefaces Rules Principles

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    Grahic Designs

    • 1. Slide1 Graphic Design?
    • 2. Graphic Design? :? Graphic Design? History Typefaces Rules Principles
    • 3. Graphic Design? Graphic Design? History Typefaces Rules Principles : the art or profession of using design elements (as typography and images) to convey information or create an effect; also : a product of this art.
    • 4. Graphic Design? What is Graphic Design? : visually communicating design as an idea, thought, message or meaning, to create, inspire, teach, persuade, inform entertain, enhance or change. Graphic Design? History Typefaces Rules Principles
    • 5. Graphic Design?History  Typefaces Cave Paintings, Lascaux, France 15,000 – 10,000 BC Petrographic Figures Rock Carving 1st Documented Drawings Graphic Design? History Typefaces Rules Principles
    • 6. Graphic Design?History  Typefaces Pictographs Symbol for a word or phrase Invention of Writing Graphic Design? History Typefaces Rules Principles
    • 7. Graphic Design?History  Typefaces Capitalis Monumentalis Trajan Inscription Graphic Design? History Typefaces Rules Principles
    • 8. Graphic Design?History  Typefaces Johannes Gutenberg 1398 – 1468 Started The "Printing Revolution” Beginning of Typography Graphic Design? History Typefaces Rules Principles
    • 9. Graphic Design?History  Typefaces Graphic Design? History Typefaces Rules Principles School of Design Functionalism & Simplicity
    • 10. Graphic Design? Classic Typefaces Garamond France 1615 Baskerville England 1757 Bodoni Italy 1788 Frutiger Gill Sans 1928 Univers 1954 Helvetica Switzerland 1957 Graphic Design? History Typefaces Rules Principles
    • 11. Graphic Design? Helvetica’s Neue LT is DWL’s official typeface. Neue Haas Grotesk Helvetica Helvetica Neue 67 medium condensed Graphic Design? History Typefaces Rules Principles
    • 12. Slide12 Graphic Design? History Typefaces Rules Principles
    • 13. Graphic Design? x-height baseline ascender descender Graphic Design? History Typefaces meanline Rules Principles 1 alpha
    • 14. Graphic Design? between x x-height Graphic Design? History Typefaces Rules Principles 2 leading
    • 15. Graphic Design? Proper typesetting improves readability & is more esthetically pleasing. Graphic Design? History Typefaces Rules Principles 3 kerning
    • 16. 3 II n Proper kerning is OPTICAL & optically measured. Counterform Graphic Design? History Typefaces Rules Principles 3 II n
    • 17. Slide17 Hang punctuation out. yes Graphic Design? History Typefaces Rules Principles 4“
    • 18. Graphic Design? Em eumquat emolupture modis dolla cum la sequis dendunt labo. Ehendis tibuscipit ea suntibus, voluptiis cusae ut qui cum, nimus aut et re nit, te mossuntiam ime qui dem widow. Graphic Design? History Typefaces Rules Principles 5
    • 19. Graphic Design?History  Typefaces xxxxxx Graphic Design? History Typefaces Rules Principles Dynamic Planes
    • 20. Graphic Design?History  Typefaces Graphic Design? History Typefaces Rules Principles Space
    • 21. Graphic Design?History  Typefaces Graphic Design? History Typefaces Rules Principles Josef Muller-Brockman
    • 22. Graphic Design?History  Typefaces Graphic Design? History Typefaces Rules Principles Josef Muller-Brockman
    • 23. Graphic Design?History  Typefaces Graphic Design? History Typefaces Rules Principles László Moholy-Nagy
    • 24. Graphic Design?History  Typefaces Graphic Design? History Typefaces Rules Principles László Moholy-Nagy
    • 25. Graphic Design?History  Typefaces Graphic Design? History Typefaces Rules Principles Armin Hofmann
    • 26. Graphic Design?History  Typefaces Paul Rand Graphic Design? History Typefaces Rules Principles
    • 27. Graphic Design?History  Typefaces Saul Bass Graphic Design? History Typefaces Rules Principles
    • 28. Graphic Design?History  Typefaces Andy Warhol Graphic Design? History Typefaces Rules Principles
    • 29. Slide29 Graphic Design? History Typefaces Rules Principles