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    4 Ways to Use Search Console to Improve Organic Traffic

    Published: March 21, 2019

    Google's goal is to give users the most relevant content for each query. Whenever possible, it tries to make the most useful content appear as the first result.

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    4 Ways to Use Search Console to Improve Organic Traffic

    • 1. 4 Ways to Use Search Console to Improve Organic Traffic 4 Ways to Use Search Console to Improve Organic Traffic
    • 2. Slide2 Google's goal is to give users the most relevant content for each query. Whenever possible, it tries to make the most useful content appear as the first result. To adapt to the search engine, content creators must regularly optimize their content. Search Console is one of the tools that enable us to do this optimization. Search Console can show you which keywords you search for and how often you clicked on your content, reveal broken links that could damage the user experience, and even tell you if your pages are compatible with mobile screens.
    • 3. Slide3 In this presentation, we've discussed how to use Search Console to understand and easily fix why your website is not getting the amount of traffic it deserves. Follow the suggestions here and have a better idea of how to use one of the most powerful SEO tools available to you.
    • 4. 1-Update Old Content with New Information 1-Update Old Content with New Information
    • 5. Slide5 Log in to your Search Console account and go to the Performance section. Then select "Pages Number". Click on any page listed here. On the next page, select ”Queries” and then ”Position" This shows the average order of this page for different keywords. Find pages that are listed in pages 2 and 3 and are not updated within a year for your target keywords. Once you find these pages, update them with additional content.
    • 6. 2-Optimize Your Content for Better Ranking 2-Optimize Your Content for Better Ranking
    • 7. Slide7 Keywords with high impressions but at the bottom of the first page are the most important keywords to focus on. Go to the Search Console Queries sahip section and find all keywords with 100+ impressions and a 5-15 location over the past 90 days. These are keywords that you can optimize to get your location to 1-3, so you can get more traffic more quickly.
    • 8. 3-Establish your Google Ads and Search Console Connection 3-Establish your Google Ads and Search Console Connection
    • 9. Slide9 In Google Ads, click ve Tools ”in the upper-right corner and then go to Connected Accounts Google. Under Search Console, click tık Details Search. At this point, you can make a direct connection if your account has full access to both products. If the connection is successful, you will receive an al Congratulations message.
    • 10. Once the data flow has started, you can review the report under Google Ads> Reports> Paid and Organic. This report provides the following two perspectives: Once the data flow has started, you can review the report under Google Ads> Reports> Paid and Organic. This report provides the following two perspectives: - Queries that you organically rank but do not advertise: You should consider adding them as paid keywords. - Queries that are not organically sorted but pay high volume: In this case, you should consider adjusting your SEO strategy to improve your organic ranking for these terms.
    • 11. Connect Google Ads and Search Console to use your location on the SERP to make decisions about where and how you should improve, and start using it today. Connect Google Ads and Search Console to use your location on the SERP to make decisions about where and how you should improve, and start using it today.
    • 12. 4-Increase Click-Through Rate for Keywords You Sort. 4-Increase Click-Through Rate for Keywords You Sort.
    • 13. Slide13 Click Through rate (CTR) has become an important ranking factor. If your results get too little or no clicks, your rankings will drop. Google will interpret your result as less relevant. Meaning of the more clicks for your results will be more ranking. After you've followed the Performance> Queries step in Search Console, you can easily find the results by sorting them by clicking on ”Clicks". You will see a list of the keywords your website is ranked in. Edit your page titles and metadata based on keywords that you get too many impressions for, but don't get too many clicks.