New Period in SEO: Less Is More

New Period in SEO: Less Is More

• 1. New Period in SEO: Less Is More New Period in SEO: Less Is More
• 2. When you think about content and SEO, don't always focus on creating new content. See also the effects of your existing content on your website's SEO performance. Although it may appear contradictory, your ranking can develop very well after removing low-quality content. When you think about content and SEO, don't always focus on creating new content. See also the effects of your existing content on your website's SEO performance. Although it may appear contradictory, your ranking can develop very well after removing low-quality content.
• 3. Therefore, it is very important to review the content in the site.This method which we call "Content Review” will increase its importance in the coming period. Therefore, it is very important to review the content in the site.This method which we call "Content Review” will increase its importance in the coming period.
• 4. What is Content Review? What is Content Review?
• 5. Content Review Content Review Content Review is very similar to the pruning of a tree. Content Maintenance also includes updating or removing dead content of a website, such as removing dead branches and leaves, increasing the overall health of the tree, and directing growth to healthy areas of the tree. This process increases the overall health of the website and ensures that it performs as well as possible.
• 6. So what kind of content is considered dead content? So what kind of content is considered dead content?
• 7. Content that has lost its usefulness and value and that contains potentially harmful advice is defined as dead content. Content that has lost its usefulness and value and that contains potentially harmful advice is defined as dead content.
• 8. Examples of content that require revision: Examples of content that require revision: ❖Pages with old information ❖Pages without traffic or links ❖Repeated pages
• 9. You should pay attention to this process for three reasons: You should pay attention to this process for three reasons:
• 10. Better overall quality: By removing content that does not add any value, you increase the overall quality of your content. ●Better overall quality: By removing content that does not add any value, you increase the overall quality of your content.
• 11. Spend your scanning budget: You'll enable search engine crawlers to spend your browsing budget on the pages of your website that are really important to SEO performance. ●Spend your scanning budget: You'll enable search engine crawlers to spend your browsing budget on the pages of your website that are really important to SEO performance.
• 12. Better user experience: In this period, when the user experience becomes increasingly important for search engines, you provide a good user experience for your visitors. ●Better user experience: In this period, when the user experience becomes increasingly important for search engines, you provide a good user experience for your visitors.
• 13. Keynote! ●Although this process is especially important for larger websites, it is also recommended for small websites. Regardless of the size of your website, you should ensure that your visitors always find current and useful information. ●Content maintenance should be done continuously. It should be part of the list of tasks you perform monthly. Keynote!
• 14. Content Revision Process Content Revision Process
• 15. The process consists of 3 stages: The process consists of 3 stages: ●Content Inventory - An overview of all your content ●Content Control - Evaluate the performance of your content ●Deciding About Your Content - Deciding what to do with low-performance content. Apart from removing content, there are options.
• 16. Step 1: Content Inventory Step 1: Content Inventory ●During the content inventory, make a complete list of all your content. Note: Don't forget to include images, videos and PDF files! Fill in the following information for each content: ●Target (s) you want to achieve with this content ●Target audience ●Search queries that need to be sorted This will help you to the for next step.
• 17. Step 2: Content Control Step 2: Content Control During content control, check how well your content is performing. Get the list of content inventory and add: Overall performance (visits and conversions in the last 12 months) For pages, see the amount of traffic and conversions in Google Analytics.
• 18. Step 2: Content Control Step 2: Content Control Organic performance (visits and conversions of the last 12 months) Find organic visits and conversion numbers in Google Analytics for all content types (pages, images, PDF, video). Find the number of internal links and external links to each content in the Links report in Search Console.
• 19. Step 2: Content Control Step 2: Content Control Social media performance (sharing, liking, and conversions in the last 12 months) Check if it contains outdated information You need to check the actuality of all your content. You can do this by doing this sample query on Google for your site: site: xyz.com intext: site:xyz.com intext:“2018” OR intext:“2017” OR intext:“2016” OR intext:“2015”
• 20. Step 2: Content Control Step 2: Content Control Social media performance (sharing, liking, and conversions in the last 12 months) Check if it contains outdated information You need to check the actuality of all your content. You can do this by doing this sample query on Google for your site: site: xyz.com intext: site:xyz.com intext:“2018” OR intext:“2017” OR intext:“2016” OR intext:“2015”
• 21. Step 3: Deciding About Your Content Step 3: Deciding About Your Content Select your content with the following properties: ●In general not receiving traffic. ●Not taking any organic traffic. ●It has several internal and external connections. ●Social media performance is weak. ●Providing old information. You can delete and enhance content with these features.
• 22. Content Development ●You can reshape your content with some basic SEO processes such as title, meta description, and subheadings. Content Development
• 23. Crop, Update and Move Content ●You can also reuse content by trimming, updating and moving content (for example, an FAQ section). Or, instead of using different content in a topic separately as weak content, you can combine these content to create a strong page. ●If the content is old, but still useful, tell visitors when it was last updated and may contain old information. If you have more up-to-date resources, link to them. Crop, Update and Move Content
• 24. Keep track of the contents. ●Definitely keep track of content that will become obsolete over time and schedule updates for this. You can set a reminder on your calendar. We can give examples such as the best list of content and season trends. Because; the best and season trends vary every year. Keep track of the contents.
• 25. Keep in mind!If you want a healthy tree, you should prune him regularly. You must clean the dead branches and leaves. This allows all the energy of the tree to go to the branches and leaves that need to grow.The same goes for your website. Your website must also be cared for. Regularly maintain your website and reach your target audience in the right place at the right time. Keep in mind! ●If you want a healthy tree, you should prune him regularly. You must clean the dead branches and leaves. This allows all the energy of the tree to go to the branches and leaves that need to grow. ●The same goes for your website. Your website must also be cared for. Regularly maintain your website and reach your target audience in the right place at the right time.