UPLOAD

    1.8K

    Tips for Content Marketing

    Published: March 04, 2019

    You cannot share new content every day. A good digital marketer knows how to reuse their content to get the most out of their content.

    Comments

    Tips for Content Marketing

    • 1. Tips for Content Marketing Tips for Content Marketing
    • 2. Reuse Your Contents Reuse Your Contents
    • 3. You cannot share new content every day. A good digital marketer knows how to reuse their content to get the most out of their content. You cannot share new content every day. A good digital marketer knows how to reuse their content to get the most out of their content.
    • 4. Here are some ideas for you Here are some ideas for you ●Create "micro content" for social media from existing articles with tools like Canva. ●Send a summary of past blog posts with a common theme, such as the most read, the most watched videos. ●Re-publish regularly and link to the original content, such as Medium, Quara or LinkedIn, to further promote your content. ●After a certain period of time to update the old content to the readers, update the content and republish it.
    • 5. Publish Product Guides  Publish Product Guides Many e-commerce stores have a wide range of products. However, the problem with buying online is that potential customers will not be able to try the products in a physical store.This is the biggest barrier to online shopping. In order to eliminate this problem, you can provide customers with sensible guides to help them make the right decision.
    • 6. Slide6 Such as; ●You can give your size tables for clothes ●Skin color guide for makeup
    • 7. Track Keyword to Measure Content Marketing Performance Track Keyword to Measure Content Marketing Performance
    • 8. Let the user see the word that searches for in your web site! When people search for terms related to your business, your website should appear in the search results. So how do you use the keyword to measure content marketing performance? Let the user see the word that searches for in your web site! When people search for terms related to your business, your website should appear in the search results. So how do you use the keyword to measure content marketing performance?
    • 9. Slide9 ●Run an organic keyword report for your website using an SEO tool. Before buying a plan you can find a very similar tool that contains free versions or provides several free reports. ●Export this data and keep it in an excel table. ●Continue creating content using your target keywords.
    • 10. Slide10 • Run a new report every month and see location changes. Most SEO tools show your location changes in a single column, but if this isn't an option, you can add and compare the data to a new tab in your excel table.
    • 11. Slide11 If you're seeing new keywords for your recently typed content, or if you're increasing your position for keywords in your list, you're reaching your goals. Keep in mind that factors other than your control may affect your search: Other companies competing for the same search term as better quality content, updates to search engine algorithms, and even current events can cause changes.
    • 12. Slide12 Target Your Competitors' Low Ranking Keywords
    • 13. Slide13 Target Your Competitors' Low Ranking Keywords. This will also help you identify areas where you need to produce quality content. To make this analysis, follow your competitors' rankings in keywords you set with tools.