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    Krishna Kumar

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    SoDa-SharpSpring+Lunch+Presentation

    Published: August 09, 2018

    Using Marketing Automation For Agency New Business. Presented by: Jared Beasley. Vice President of Partnerships SharpSpring. Marketing Automation Built ...

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    SoDa-SharpSpring+Lunch+Presentation

    • 1. Slide21 Powerful. Affordable. Marketing Automation. On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology. “The Ultimate Marketing Automation stats” (2016) Source: 49% 55% B2B companies All companies
    • 2. Slide17 Powerful. Affordable. Marketing Automation. Best-in-Class companies are 67% more likely to use a marketing automation platform. 67% “State of Marketing Automation 2014: Processes that Produce” (2014) Source:
    • 3. Slide18 Powerful. Affordable. Marketing Automation. There are nearly 11 times more B2B organizations using marketing automation now than in 2011. 2011 2016 B2B organizations using marketing automation “B-to-B Marketing Automation Study” (2016) Source:
    • 4. Slide26 Marketing technology is changing the landscape. Marketers need to stay current to be competitive.
    • 5. Slide104 “Over the past few years, the union of technology & marketing has created software products and platforms that are redefining the way in which modern marketers go about their jobs.” Source : MarTech Advisor (MTA) Technology Marketing
    • 6. Slide27 Using Marketing Automation For Agency New Business Presented by: Jared Beasley Vice President of Partnerships SharpSpring
    • 7. Slide143 Marketing Automation Built for Agencies Launched in 2014 More than 1,000 Digital Agencies Agency Focused Features Agency Pricing Model
    • 8. Slide152 You May Have Heard About Us…
    • 9. Slide28 Driving Revenue by Growing Your Agency’s Funnel ROI of Marketing Automation Real Results From Marketing Agencies Q & A Today’s talk
    • 10. Slide88 Powerful. Affordable. Marketing Automation. Driving Revenue by Growing Your Agency’s Funnel
    • 11. Slide89 Basics: The Buyer’s Journey The Process of Discovery From not knowing anything about you to buying your product or service
    • 12. Slide90 What is the Buyer’s Journey? The Process of Discovery From not knowing anything about you to buying your product or service Crucial to understanding your customer Each stage requires a different approach Consideration Decision Awareness
    • 13. Slide92 Basics: The Sales & Marketing Funnel Marketers see the buyer’s journey as a funnel Marketing automation produces results at different phases of the funnel
    • 14. Slide93 What is the Sales & Marketing Funnel? A typical marketing stack may look something like this: A typical sales & marketing funnel may look like this: Traditional Funnel Driving Leads Messaging Closing PPC Campaigns | SEO Techniques | Social Ads Blast Emails Siloed CRM Consideration Decision Awareness
    • 15. Slide109 We’re going to show you how marketing automation can do it… Everyone Wants a Wider Funnel … but first, let’s review the results from a traditional marketing funnel.
    • 16. Slide125 Traditional Marketing Every action people have to take requires a decision. At most decision points, more than 50% of your audience (usually more like 80-99%) opts out. - Brian Carter Group, Internet Marketing Strategy - 5 Funnel Mistakes Only 25% of leads are legitimate and should advance to sales. - Gleanster Research, Measuring the impact of lead nurturing on the sales pipeline. Driving Leads Closing Nurturing
    • 17. Slide118 Traditional Marketing Blog & RSS Email Campaign Tracking Dynamic Landing Pages Reporting Analytics Visitor ID Google AdWords Next Gen Emails Dynamic Landing Pages & Forms Campaign Tracking Blogging and RSS Email Integration VisitorID (Anonymous Site Visitor Identification) Reporting/Analytics Next Generation Email Campaigns Google AdWords Integration Nurturing Closing Driving Leads DRIVING
    • 18. Slide131 Traditional Marketing Blog & RSS Email Campaign Tracking Dynamic Landing Pages Reporting Analytics Visitor ID Google AdWords Next Gen Emails Lead Scoring NURTURIN G Dynamic, Behavior-Based Email Drip Campaigns for Nurturing Behavioral Based Lead Tracking (Life of the Lead) Dynamic List Building /Segmentation Nurturing Closing Driving Leads Dynamic, Drip Campaigns Lead Scoring Dynamic List Building Behavioral Based Lead Tracking
    • 19. Slide122 Traditional Marketing Blog & RSS Email Campaign Tracking Dynamic Landing Pages Reporting Analytics Visitor ID Google AdWords Smart Email Sales Management Shopping Cart CRM/CRM Integration Lead Scoring ROI Analytics & Reporting Social Integration Next Gen Emails Nurturing Driving Leads Dynamic, Drip Campaigns Lead Scoring Dynamic List Building Behavioral Based Lead Tracking Smart Emails and Trackable Media Sales Email Automations for Post-contact Nurturing End-to-end ROI/Reporting and Analytics Shopping Cart Integration /Abandonment - B2C CRM/CRM Integration - B2B Lead Scoring Social Integration (Life of the Lead) Sales Management/Notification CLOSING Closing
    • 20. Slide123 Marketing Automation Traditional Marketing Nurturing Closing Driving Leads Smart Email Sales Management Shopping Cart CRM/CRM Integration Social Integration Lead Scoring ROI Analytics & Reporting Blog & RSS Email Campaign Tracking Dynamic Landing Pages Reporting Analytics Next Gen Emails Visitor ID Google AdWords Your Funnel Just Got Wider Dynamic, Drip Campaigns Lead Scoring Dynamic List Building Behavioral Based Lead Tracking
    • 21. Slide48 Powerful. Affordable. Marketing Automation. The ROI of Marketing Automation
    • 22. Slide49 The average ROI from implementing marketing automation is 27.8 percent. Almost every single company of the 83 reported positive ROI, with four of them reporting massive 150% increases in revenue. - VentureBeat, Marketing Automation ROI Hits 28%. 5/5/2014
    • 23. Slide50 75% of companies using marketing automation see ROI within 12 months, 44% within 6 months. Source: 20-incredible-marketing-automation-stats, 2013 58% of marketers said the biggest benefit of marketing automation was increased opportunities, including up-selling and more timely communications. Source: Marketer vs Machine, 2015 Companies that use marketing automation generate twice as many leads as those just using email software. Source: 30 Marketing Automation Statistics – 2015 Edition
    • 24. Slide51 Marketers who have adopted marketing automation suggest that the biggest benefits are: Better targeting their prospects and existing customers. Better email marketing Lead management Improving customer experience Reduction of human error Implementing multichannel marketing Source: Redeye and TFM&A Insights The Marketing Automation Report 2014 10% 8% 9% 30% 4% 3%
    • 25. Slide73 Powerful. Affordable. Marketing Automation. Real Results From Marketing Agencies
    • 26. Slide74 Real Results With
    • 27. Slide75 Results Increased client billings by 20-30% Earned repeat project Won over new clients
    • 28. Slide76 Asia-Pacific regional marketing services Seeking to: •Run regional campaigns •Engage leads with tailored content •Get measurable results B2B marketing agency Providing Asia Pacific regional marketing services to mid- and large-sized global tech companies
    • 29. Slide116 Solutions Tracked and measured the performance of every single piece of content Scored and tracked leads Created ‘content hubs’ and implemented workflows
    • 30. Slide77 •Email marketing campaigns •Email nurturing campaigns with trackable links •Life of the lead •Lead scoring Key Features
    • 31. Slide78 “With marketing automation it became easier to win over new clients. By pulling workflows and performance stats from our most successful campaigns, we were able to create case studies and portfolios to show prospective clients.” Anol Bhattacharya, CEO & Director GetIT Comms
    • 32. Slide163 “Our clients are now able to identify highly active leads with ease. Since starting SharpSpring our revenues have doubled.” Magee Clegg, Cleartail Communications Chicago, IL
    • 33. Slide164 “We’ve added 10 new clients in 9 months by leveraging marketing automation.” James Hutto, Valeo Marketing Memphis TN
    • 34. Slide165 “SharpSpring has been at the core of our business growth for about the past year. The…system is simpler & more cost effective.” Lou Covey, Footwasher Media Redwood City, CA
    • 35. Slide81 Real Results With
    • 36. Slide112 What We’ve Covered Today •The Buyer’s Journey •The ROI of Marketing Automation •How Agencies Can Use the Expanded Funnel to Grow •Case Study - Real Results from Agencies
    • 37. Slide110 Why do agencies offer marketing automation to their clients? Build higher value relationships Grow your agency by becoming an integrated and indispensable partner to your clients Demonstrate provable ROI Show clients measurable results with comprehensive lead-to-revenue reporting Increase monthly recurring revenue Move from unpredictable project work to retainer-based relationships
    • 38. Slide111 SharpSpring is built around the needs of agencies … and it affects everything we do Flexible platform architecture We work with everyone Agency pricing model 1/10 cost of competitors Month-to-month billing Agency support Always 100% free Customer Success Manager Agency features Rebrandable platform Multi-client management
    • 39. Slide126 The Three ‘Gets’ for Signing More Clients: Using Marketing Automation to Build Your Brand & Acquire New Clients www.sharpspring.com/soda
    • 40. Slide52 Powerful. Affordable. Marketing Automation. Questions?
    • 41. Slide128 The Three ‘Gets’ for Signing More Clients: Using Marketing Automation to Build Your Brand & Acquire New Clients www.sharpspring.com/soda
    • 42. Slide132