Mobile AppsMobile Apps Radio Computer Email Word processor Music player Fax Apps for everything – Health, Entertainment, Productivity, Sales, Learning etc
Why mobile apps are important•Smartphones are everywhere always with user •Manifoldness of possibilities •Proximity to customers •Unmatched user-experience •Better visibility Why mobile apps are important
Mobile Apps : Business Perspective•Reaching to more users ▫ Growing number of smartphones ▫ Increasing affordability of smartphones ▫ Increasing mobile internet speed and quality •Catching users in more engaging way •Better sales conversion rate •Better collection of user’s contextual data •Ease of use : Better productivity •Around 70 per cent of rural users access the internet from their mobile handsets Mobile Apps : Business Perspective
Mobile Apps : User Perspective•Ease of use •One device works for everything ▫ Health ▫ Shopping ▫ Communication ▫ Entertainment •Low cost •Longer battery life •Relatively much easier learning curve Mobile Apps : User Perspective
Mobile Apps : Developer Perspective•Multiple platforms •Different screen sizes •Screen density •User interaction •Limited hardware resources •Sensors •Integration with Phone Functions Mobile Apps : Developer Perspective
Native AppsNative Apps •Binary executable files on the device. •Can access all API’s made available by OS vendor. •SDK’s are platform-specific. •Each mobile OS comes with its own unique tools and GUI toolkit.