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    International Marketing

    Published: April 13, 2021

    These slides presents our project of PowerBeer which is a drink for the athlete to recover the necessary energy after a hard workout.

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    International Marketing

    • 1. Slide1 POWERBEER The “beer” of the CHAMPIONS Paula Bernal Meseguer Maël Laurent Quentin Viailly
    • 2. PowerBeer contains sodium, potassium, calcium and magnesium, adding the key factor barley and hops, helping the athlete to recover the necessary energy after a hard workout. It is an isotonic drink With beer flavour PowerBeer contains sodium, potassium, calcium and magnesium, adding the key factor barley and hops, helping the athlete to recover the necessary energy after a hard workout.
    • 3. Slide3 TARGET MARKET - People between 18 and 55 years old - Athletes of any type - Women and men - In short, anyone who loves the taste of beer but not it’s negative effects.
    • 4. Slide7 4P’s - Product - Price - Place - Promotion The perfect union between taste and health. Designed for the recovery of vitamins and minerals after a workout. Only 1’95€! A fair price chosen after a study of the current prices of isotonic drinks and beers of all kinds. Places visited by both high-performance athletes, amateur athletes, beer lovers, lovers of taking care of themselves and by normal people looking for new drinks. We want to publicize our product through traditional means of communication as well as more modern means.
    • 5. Slide4 DISTRIBUTION CHANNELS SUPERMARKETS ONLINE STORES GYMNASIUMS RESTAURANTS PUBS
    • 6. Slide5 ADVERTISEMENT ONLINE MAGAZINES TELEVISION BILLBOARD
    • 7. Slide13 CONCLUSION To conclude, the final objective that this company is trying to achieve is to supply its clientele with the most sold drink in countries like Spain (beer) and in most other countries, but to attract new clients such as sportsmen and women, who are becoming increasingly fashionable in terms of healthy living, so it hopes to increase sales in a short period of time to unusual levels and without making a loss.
    • 8. Slide19 THANK YOU FOR YOUR ATTENTION