Slide3TARGET MARKET - People between 18 and 55 years old - Athletes of any type - Women and men - In short, anyone who loves the taste of beer but not it’s negative effects.
Slide74P’s - Product - Price - Place - Promotion The perfect union between taste and health. Designed for the recovery of vitamins and minerals after a workout. Only 1’95€! A fair price chosen after a study of the current prices of isotonic drinks and beers of all kinds. Places visited by both high-performance athletes, amateur athletes, beer lovers, lovers of taking care of themselves and by normal people looking for new drinks. We want to publicize our product through traditional means of communication as well as more modern means.
Slide5ADVERTISEMENT ONLINE MAGAZINES TELEVISION BILLBOARD
Slide13CONCLUSION To conclude, the final objective that this company is trying to achieve is to supply its clientele with the most sold drink in countries like Spain (beer) and in most other countries, but to attract new clients such as sportsmen and women, who are becoming increasingly fashionable in terms of healthy living, so it hopes to increase sales in a short period of time to unusual levels and without making a loss.