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Advertising and Promotion
The Retail Promotion Mix
Advertising: Meaning, scope, and function;
Philip Kotler says “Advertising is a non-personal form of...
The concept of a channel of distribution
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The different non-store retailing m...
Philip Kotler says “Advertising is a non-personal form of communication conducted through paid media...
The Purposes of Displays
Types of Exterior Displays
Advertising is the nonpersonal communication of information usually paid for and usually persuasive ...
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